On-Page SEO Portfolio
📊 On-Page SEO Case Study – UrbanStyle Clothing Store (London, UK)
At SERPgine, we partnered with UrbanStyle Clothing Store, a UK-based fashion brand struggling with low organic traffic and poor on-page optimization.
🎯 Objective:
Improve search visibility, fix on-page SEO issues, and increase product page traffic.
🔍 Challenges:
- Weak keyword targeting
- Missing meta descriptions and title tags
- Poor internal linking
- Slow site speed affecting ranking
⚙️ Our Strategy:
- Conducted a full on-page SEO audit using Google Search Console and PageSpeed Insights.
- Optimized title tags, meta descriptions, and headers with targeted keywords.
- Added schema markup for products and reviews.
- Improved internal linking structure for better crawlability.
- Compressed images and implemented lazy loading for faster performance.
📊 Tools Used:
- Google Search Console
- GTmetrix
- Rank Math
- Ahrefs
💡 Outcome:
UrbanStyle’s website saw a significant boost in organic traffic, higher conversions, and stronger keyword visibility across major search engines.
