🎯 Snippet 3: Problem, Solution, Result (PPC)

Project: High-Efficiency Performance Max Campaign

Client: StyleHome Décor (Online Retail Store, Sydney, Australia)

The Problem:

The client needed to aggressively scale online product visibility and sales across all Google channels, but they required the campaign to remain highly cost-efficient to maintain profitability. Standard Search campaigns were proving too expensive to scale quickly.

The Solution:

Launched and managed a dynamically optimized Google Performance Max (PMax) campaign. The strategy focused on providing high-quality creative assets and setting a strict conversion-focused bidding strategy, allowing Google AI to find the most profitable users across Search, Display, YouTube, and Gmail.

The Result:

The campaign successfully delivered:

• 1.23K Clicks (High Traffic Volume)
• 11 Conversions (Solid Sales Results)
• An incredibly low $0.65 Average CPC, proving that wide reach (144K Impressions) was achieved without sacrificing budget efficiency.