🏢 Local SEO Case Study – PrimeStay Property Management (Northern Virginia, USA)

Client Overview:
PrimeStay Property Management, a property management company in Northern Virginia, wanted to boost visibility and attract more local clients through Google.

Goal:
Enhance Google Business Profile (GBP) rankings, improve local credibility, and generate consistent leads.

Key Challenges:

• GBP was incomplete and unoptimized.
• Weak local presence with missing citations.
• Low visibility in the Google Map Pack.

Our Process:
We performed a full GMB optimization — updating categories, services, and business descriptions. Added geo-tagged photos, optimized posts weekly, and managed citations across trusted property directories.

Tools Used:
Google Business Profile, Google Search Console, BrightLocal, and GeoImgr.

Impact:
PrimeStay now ranks Top 3 in local search results for main service keywords and receives a steady flow of calls and direction requests from nearby property owners.

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