🎯 Portfolio 1: Problem, Solution, Result (Facebook Ads)
Project: Facebook Ads Optimization for E-commerce
Client: E-commerce Brand (Online Store focused on consumer products)
The Problem:
The client’s existing Facebook ad structure was delivering sales, but the Cost Per Website Purchase was too high ($13 per purchase), severely limiting the campaign’s profitability and scalability. Aggressive optimization was needed to lower acquisition costs.
The Solution:
Managed and relaunched Facebook Ads campaigns focusing on in-depth audience targeting research, creating detailed buyer personas, and testing different campaign strategies (e.g., lookalike audiences, retargeting funnels). This effective restructuring aimed to show the ads only to the highest-intent customers.
The Result:
The strategic optimization significantly improved key performance metrics:
- Website Purchase Cost Reduced By: 35% (from $13 to $9 per purchase).
- This cost reduction immediately improved the client’s Return on Ad Spend (ROAS) and profitability.
The result demonstrates the ability to drive direct sales while successfully controlling and minimizing Customer Acquisition Costs (CAC).
