💡 Snippet 1: E-commerce Copywriting (Focus on Buyer Guides)
Client: Highwood USA (Durable Outdoor Furniture)
The Challenge: Selling premium, high-durability furniture requires content that justifies the investment, especially for rentals or second homes.
The Solution: Developed targeted Buyer and Gift Guides that directly address durability concerns and specific customer personas (e.g., “The Ultimate Gift Guide for Beach House Owners”).
Key Takeaway: The copy focuses on Return on Investment (ROI) for furniture, highlighting weather-resistance and low maintenance to resonate with savvy property owners.
Excerpt Focus: “Before we get into our recommendations, let’s look at why specialized outdoor furniture is crucial for rental properties. Not only do you want to make sure that the furniture you buy is stylish and fits the space, but you want to trust that it’ll take a beating…”
Ready to shift your product descriptions from ‘what it is’ to ‘why they need it’? I can help.
🗺️ Snippet 2: Travel Guide Content (Brief Bullet Format)
Tasmania Travel Guide (for Virgin Australia)
- Project Type: High-Volume, SEO-Optimized Destination Content (Long-form guide).
- Key Skill: Travel Logistics Synthesis—Consolidating transport details, drive times, and best activities into clean, readable sections.
- Locations Covered: Diverse attractions including urban centers (Hobart), coastal parks (Freycinet, Bay of Fires), and natural preserves (Cradle Mountain).
- Tone: Aspirational, informative, and practical—designed to move the user from inspiration to booking.
